關於「brand extension例子」標籤，搜尋引擎有相關的訊息討論：

Brand Extension Definition - Investopedia。

It's sometimes known as brand stretching. The strategy behind a brand extension is to use the company's already established brand equity to help it launch its ...： 例子? 。

Do You Need A Rebrand Or A Brand Extension? - Forbes。

2017年10月20日 · Look to these and other consumer brands for endless examples of successful brand extensions. The key to any branding project -- whether a ...： 例子? 。

FullSurge Blog | Brand Extension。

2021年2月1日 · Like many other components of branding and brand strategy, successful extensions first require a shift in mindset. Read More. 0 Comments Click ...： 例子? 。

Brand Extensions: The Good, the Bad, and the Ugly。

This article examines both the advantages and potential pitfalls of brand extensions. David Aaker July 15, 1990 Reading Time: 32 min. Subscribe Buy Share.： 例子? 。

The pros and cons of sub-branding and brand extension. - Brogan ...。

2015年10月13日 · Sub-branding is when a main brand creates a subsidiary or secondary brand. (For example, Diet Coke or Nacho Cheese Doritos). Sub-brands are ...： 例子? 。

Killed by Google: Google Graveyard。

Killed by Google is the Google Graveyard. A full list of dead products killed by Google in the Google Cemetery.。

[PDF] Brand Extension Literature – Substantive Findings - INSEAD。

Consumer evaluations of brand extensions have attracted considerable attention from marketing scholars in the last decade (e.g., Aaker and Keller, 1990; ...： 例子? 。

The Impact of Brand Extension Introduction on Consumer Choice。

In the case of successful brand extensions, the results show positive reciprocal effects of extension trial on parent brand choice, particularly among prior non ...： 例子? 。

Two-Stage Categorization in Brand Extension Evaluation - PLOS。

2014年12月1日 · A brand name can be considered a mental category. Similarity-based categorization theory has been used to explain how consumers judge a new ...